Here we are. The 73rd edition of the Sanremo Italian Song Festival is about to begin, the musical event that every year keeps millions of Italian and non-Italian spectators glued in front of a screen.

A singing competition, of course, but also a showcase of styles and costumes in constant evolution: an iconic appointment in which exhibitions of various art from the kaleidoscopic world of entertainment alternate in a continuous parade.

Rossomenta, which has always been an ambassador and supporter of the Made in Italy style, will be present as a luxury brand, in the Sala Palme of the exclusive Royal Hotel in Sanremo, where most of the big names in the competition will stay and where exclusive interviews will be held with the artists who will be honored with the garments of our A/W Collection and with our Pockhat, the exclusive foldable and pocketable rain hat.

In this historical moment in which Italian music, from the more commercial to the authorial and niche one, is experiencing a phase of enormous vivacity and a great appreciation, also and above all outside our borders, we at Rossomenta did not want to miss our support. Once again promoters of inspiration and Italian excellence. Once again alongside art, in all its forms.